Press
Campaign
Black Podcast Audience is an Untapped Market, According to New Research
Podcasts are resonating with Black women as an ideal medium to seek community, said Nidia Serrano, senior director, sales marketing strategy at SiriusXM.
MediaVillage
Pandora's Audience Marketing Director Nidia Serrano on Storytelling, D&I & Advice to Gen Z
Nidia Serrano is the Audience Marketing Director at Pandora and a champion of diversity and inclusion. She shared her multicultural marketing expertise, her passion for storytelling, and how she educates the industry on consumer behavior.
ThinkNow
Podcast: Music Marketing Trends Reveal New Ways to Engage Multicultural Consumers
Music, one of the most prolific forms of cultural expression, influences consumer behavior and brand affinity. In this week’s episode, Nidia Serrano, Audience Marketing Director at Pandora, discusses how cultural cues impact trends in music marketing research, and how advertisers can use those insights to create relevant content for multicultural audiences.
Adweek
What Hispanic Consumers Want Brands to Do in Ads
Marketers can become a bigger part of the emerging cultural conversation across platforms. Streaming media has opened doors to brands trying to reach Hispanic consumers. Ahead of National Hispanic Heritage Month, Pandora surveyed the cultural landscape and behavioral attitudes of this growing market. The data reflects the diversity—how many Hispanic consumers are bilingual (35%), mirrored by how many prefer both Spanish and English in ads on streaming platforms (21%).
The 2020 Definitive Guide to Audio
Culture Club
Audio is more present in our lives than ever before. Today, Americans spend a third of their time with audio media– it’s time for brands to also invest in this powerful communication to reach their audience.
Power of Audio
Episode 14: Unlocking the Influential Power of Black Consumers
African Americans are a major force in every aspect of American culture, from music to sports, to politics and entertainment. Not only that, but this community also represents $1.2 trillion dollars in spending power annually. We sat down with the co-CEO, McGhee Osse, and Creative Director, Lewis Williams, at the leading multicultural agency, Burrell Communications, to discuss this powerful audience and what it takes to connect with the African American consumer.
Culture Riot
Podcast: “This is for La Raza”
This week we speak to a Dominican activist and culture curator about the term LatinX, the current LatinX movement and what’s next for the Latina/o community.