COVERGIRL

In 2012, COVERGIRL set out to win the hearts of African American girls through a partnership with the empowerment platform BLACK GIRLS ROCK! The partnership opened the doors to an evergreen effort that started with participation in the BLACK GIRLS ROCK! Queen’s Camp for Leadership and Excellence and culminated with an extreme takeover of the BLACK GIRLS ROCK! award show on BET.

BLACK GIRLS ROCK! Queen’s Camp for Leadership & Excellence

The brand sponsored the BLACK GIRLS ROCK! Queen's Camp for Leadership and Excellence, inspiring young women to love their inner beauty. The partnership successfully connected the COVERGIRL brand and its COVERGIRLS Queen Latifah and Janelle Monae to a cause that was very near and dear to their hearts.

BLACK GIRLS ROCK!

COVERGIRL’s BLACK GIRLS ROCK! sponsorship continued the great work done at Queen’s Camp by bringing the positive energy to the red carpet. COVERGIRL’s SVP of Global Cosmetics Essi Eggleston Bracey presented an award and featured the great work done at Queen’s Camp. COVERGIRL Queen Latifah was honored, and Janelle Monae rocked the house with an electrifying performance.

On the red carpet, our partnership with P&G’s My Black Is Beautiful inspired celebrities to share the beauty of being black.

#MyBlackIsBeautiful